30 years anniversary

For 30 years it has been all about the experience.

From the first Guideline fly rods and the ground-breaking shooting heads introduced under the name Power Taper™, our product range has grown to contain almost everything a modern fly angler can desire.

Together with a constant search for eco-friendly materials and innovative production techniques we take great pride in designing and developing all our tackle and clothing in-house, from idea to prototype, testing and final production.

But the most important asset behind the Guideline brand are the people. From employees and ambassadors to friends and customers. You have all contributed on the journey for the brand to become what it is today. So, thank you all 😊

Together, we are determined to continue our quest to give rise to everlasting moments by the water. Because, at the end of the day, It’s all about the experience.

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